Charles Dewhurst

Five ventures in parallel. A marketplace, a B2B SaaS, a commerce brand, an agency, and a native iOS app. The harness is the operating system.

A lean studio means no meeting overhead, no delegation latency, no waiting on review. It also means the discipline has to live in the process: the Planner/Generator/Evaluator harness catches the bugs, seals the holes, and enforces the hard calls on every build.

We build for people dealing with loss, grief, parenting, safety, and money. For those domains, "it compiled" is not enough. The harness is non-negotiable.

A lean studio + AI + discipline beats the traditional scaling curve. Not eventually, not with VC capital. Now. The five ventures are the evidence.

How we build →

Carolina Panthers Official Store (shop.panthers.com) — ran e-commerce operations for the NFL team's official online store: email marketing campaigns, order processing, and returns.

Stracke Abrasives — completely rebuilt their e-commerce presence with a heavy focus on Amazon, earning Amazon's Choice listings and building out SEO across a 5,000+ product catalog.